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Build Your Transformational Map™

Every founder hits a growth plateau. The hamster wheel is spinning, but results stall. Why? Because the real blockers to growth aren’t just in your strategy or your systems — they’re in the invisible gaps of fear, excuses, limiting beliefs, and missing rituals that quietly drain momentum.

In this masterclass, we introduce you to the FFG Transformational Map™, a simple yet powerful tool that helps visionary founders:

▶️Name their 12-month breakthrough outcome (specific, measurable, and tied to how they want to feel).

▶️Identify the gap between current reality and desired future — both external (systems, skills, KPIs) and internal (beliefs, fears, excuses).

▶️Design light-posts and rituals that make progress visible, sustainable, and celebrated.

This is not just a framework — it’s a practice to transform stalled growth into repeatable, values-aligned success. If you’ve ever wondered why your company feels stuck despite hard work, this masterclass will show you exactly what’s missing — and how to map your way forward.

Burning Questions Answered:

  1. What exactly should I map first?

  2. Why map feelings?

  3. How do I make progress measurable?

  4. What about team resistance?

  5. How do I keep momentum?

  6. Is this only for companies?

Key Takeaways:

  • The Transformational Map™ turns invisible barriers into actionable items — feelings, fears, excuses, skills & systems.

  • Start with a clear 12-month breakthrough goal and state how achieving it will make you and your team feel.

  • Honor your current hamster wheel — it’s producing results; you grow by stepping off it and upgrading it.

  • Map the gap: external actions (systems, hires, KPIs) + internal shifts (beliefs, fears, resourcefulness).

  • Define light-posts (milestones) so the journey is visible and motivating.

  • Expect excuses — document them and build counter-strategies (rituals, accountability, resource allocation).

  • Outcomes become sustainable when you pair outer systems (CRM, dashboards, sales training) with inner work (beliefs, courage, competence).

  • The Map delivers 4 C’s: Courage, Commitment, Confidence, Competence. Use it weekly.


This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

  • YouTube: https://tinyurl.com/3a7db9mr

  • Spotify: https://tinyurl.com/3p39vmxs

  • Amazon Prime: https://tinyurl.com/ervv49w9

  • Apple Podcasts: https://tinyurl.com/3atvj5tj

  • RSS Feed: https://tinyurl.com/csw248tw


Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups.

As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity.

Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

  • Website: https://aforceforgood.biz/

  • Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

  • 1-Day Growth Plan: https://aforceforgood.biz/free-plan/

  • FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

  • The Book: https://aforceforgood.biz/book/

  • Growth Accelerator: https://aforceforgood.biz/accelerator/

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