Why You Haven’t Figured Out What Generates Profit—And Why You Can’t Afford to Wait Any Longer
By Coco Sellman
🌐 Featuring the What Generates Profit™ — Free Until June 22nd at aforceforgood.biz/weekly-tool
Welcome back to the Force for Good Community on Substack!
What if the one thing standing between you and next-level growth is a single spreadsheet you’ve never completed?
It’s not another big idea.
It’s not a new sales strategy.
It’s not a rebrand or another hire.
It’s knowing what offerings actually drive prosperity in your business.
The Problem: Most Founders Skip This Step
Even experienced founders struggle to define their profit engines.
Here’s why:
They’re emotionally attached to every product or service
They confuse revenue with profitability
They think they already know without verifying
They don’t have a framework that makes it simple and actionable
As a result, they keep scaling complexity instead of scaling what works.
The Insight: The Right Tool Illuminates the Path
The WHAT GENERATES PROFIT CLARIFIER™ is a strategic lens for:
Revealing your true financial performers
Uncovering which offerings are draining time and cash
Helping you and your team focus on the solutions that fuel your future
It’s more than numbers. It’s insight. And it’s transformation.
Real-World Example: Blume
Taran and Bunny Ghatrora, founders of clean skincare brand Blume, used profitability analysis to prioritize bestsellers like their Meltdown acne treatment. Though it wasn’t their flashiest product, it generated the best margins and most loyal customers. This clarity helped them secure retail partnerships and expand production while preserving brand focus.
Additional Example: Myya
Katherine Petrecca, founder of Myya (mastectomy bras and post-surgery undergarments), discovered that her highest-margin product line was also the one most frequently recommended by clinicians. With this insight, she doubled down on co-branded partnerships with surgical centers and adjusted her inventory strategy.
How to Apply the WHAT GENERATES PROFIT CLARIFIER™
List all products and services
Fill in 10 fields: Price, Cost, Margin, Units Sold, Revenue, etc.
Analyze for:
Highest volume
Highest margin per unit
Highest total gross profit
Define your 1–3 most profitable, value-aligned offers
The Breakthrough It Creates
Confidence in your company’s path
Alignment across your leadership team
Simpler, more strategic product roadmaps
Greater founder prosperity and peace of mind
Call to Action
Don’t wait to figure this out.
The earlier you know, the faster you scale—with integrity and ease.
Get the WHAT GENERATES PROFIT CLARIFIER™ + masterclass—free until June 22.
This article is part of the Force for Good ToolKit Series. The full FFG ToolKit is available with the book, A Force for Good: Empowering Visionary Women to Lead High-Impact, High-Growth Enterprises.
Got a question about building, scaling, or selling your business? Ask me anything.
Whether you're stuck on growth, dreaming about an exit, or just need a sounding board—I’m here for it. Drop me a line at coco@aforceforgood.biz. I read every single email myself and reply to as many as I can.
And here’s the fun part: the most thought-provoking questions may be featured in a future issue (with your blessing, of course), so we can lift others while we learn together.
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Watch the companion episode to today’s article with Coco Sellman on the Force for Good Business Show:
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About the Author:
Coco Sellman believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and advisor, Coco’s book, A Force for Good, reveals a roadmap for women to lead high-impact, high-growth companies. She is the host of #WisdomOfWomen Show and the Force for Good Business Show. Coco partnered with ChatGPT and Perplexity to write this article.
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